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2023 Wine Trends: Everything You Need to Know about Champagne

The forces of climate change, digitalisation and globalisation are all leaving their mark on this ancient industry, which is becoming increasingly driven by e-commerce. Add this to the crowds of pioneers blurring traditional wine styles, and 2023 is set to be a fascinating year for wine. 

Based on past trends and consumer preferences, there are some possible directions that the champagne trend could take in 2023:

  1. Sustainability: With a growing awareness of environmental issues, consumers are increasingly seeking sustainable and eco-friendly products. Champagne houses may respond to this trend by focusing on sustainable production methods, such as using renewable energy sources, reducing water consumption, and minimizing waste.

  2. Limited Editions: Champagne houses may continue to release limited edition or rare vintage champagnes to create excitement and exclusivity among consumers. This may involve collaborating with other luxury brands or incorporating unique flavors and ingredients.

  3. Alternative Packaging: In recent years, there has been a trend towards more sustainable and convenient packaging, such as cans or pouches. Champagne houses may experiment with alternative packaging formats to appeal to younger, more environmentally-conscious consumers.

  4. Non-Alcoholic Options: With the rise of health and wellness trends, consumers are increasingly looking for non-alcoholic options. Champagne houses may respond by developing alcohol-free or low-alcohol champagne alternatives that still deliver the flavor and elegance of traditional champagne.

Overall, the champagne trend in 2023 will likely be influenced by consumer preferences for sustainability, exclusivity, convenience, and health and wellness. Champagne houses will need to adapt to these changing trends in order to remain competitive and appeal to new generations of consumers.